--- title: Techstars Entrepreneur's Toolkit description: Techstars Entrepreneur’s Toolkit is an online educational resource to help you learn the fundamentals of entrepreneurship and accelerate your success. image: https://toolkit.techstars.com/hubfs/Techstars%20Toolkit%20Featured%20Image-cropped.png --- ![](https://toolkit.techstars.com/hubfs/logo_white_green_toolkit.svg) [Techstars Home](https://www.techstars.com/) ![](https://toolkit.techstars.com/hubfs/Toolkit.png) ### The best entrepreneurial tips are just a click away. Techstars Entrepreneur’s Toolkit is an online educational resource to help you learn the fundamentals of entrepreneurship and accelerate your success. ### [**Entrepreneurship & Mental Health:** Watch our 4-part original series ![](https://toolkit.techstars.com/hubfs/arrow-right.svg)](https://toolkit.techstars.com/entrepreneurship-mental-health) # 1. Build Your Lean Canvas Share your thinking and pivot. Techstars’ Zach Nies gets your ready to take your initial idea to the next level with the Lean Canvas. This powerful tool will help you think through how to describe your business. **4 Videos** [View Topic](https://toolkit.techstars.com/build-your-lean-canvas) # 2. Understand Your Customers Know their problem better than anyone else Developing the right problem is more important than building the right solution. This segment will help you identify and evaluate the issues from the perspective of your market. **9 Videos** [View Topic](https://toolkit.techstars.com/understand-your-customers) # 3. Understand Category Design Learn how to create and dominate markets Kevin Maney, Category Design Advisors and co-author of Play Bigger, teaches you how to use strategic Category Design to rise above industry noise. **9 Videos** [View Topic](https://toolkit.techstars.com/understand-category-design) # 4. Create New Markets With Category Design Execute your Category Design strategy Mike Damphousse, Category Design Advisors, teaches you how to execute Category Design strategy. **9 Videos** [View Topic](https://toolkit.techstars.com/create-new-markets-category-design) # 5. Position Your Product Effectively communicate key messaging Techstars mentor David Mandell shares how to effectively communicate your business through your pitch and drive customers to your solution. **6 Videos** [View Topic](https://toolkit.techstars.com/position-your-product) # 6. Brand Your Business Use the most powerful branding tools Thought-leader Chuck Pettis, President of Brand Solutions and former VP of Marketing at MakerBot, shares his secrets to brand strategy. **7 Videos** [View Topic](https://toolkit.techstars.com/brand-your-business) # 7. Give Your Elevator Pitch Effectively describe your business Can you convey your business in less than 30 seconds? This section will help you to grab the attention and interest of customers and investors. **1 Videos** [View Topic](https://toolkit.techstars.com/give-your-elevator-pitch) # 8. Get More Done Set productive personal and team habits Know your strengths and weaknesses. This section provides some helpful advice and guidance on tools to help you get the most out of your time and effort. **7 Videos** [View Topic](https://toolkit.techstars.com/get-more-done) # 9. Grow Your Business With KPIs Use performance indicators to scale up Techstars’ Zach Nies explains how to use Key Performance Indicators to optimize your operations and take your business to the next level. **6 Videos** [View Topic](https://toolkit.techstars.com/grow-your-business) # 10. Make Progress With Goals Learn effective goal setting This section will help you learn how to think about, choose, and act on strategic goals so you and your business can make progress. **4 Videos** [View Topic](https://toolkit.techstars.com/make-progress) # 11. Check Your Progress Measure and pivot your goals To make progress, you first need to know that outputs are not outcomes. This section will help you establish focused goals and figure out what key results to track. **3 Videos** [View Topic](https://toolkit.techstars.com/check-your-progress) # 12. Master Your Pitch Intrigue them by demonstrating Investors are in the room, and it’s time for you to shine. This section will teach you how to be informative, likeable, and low-risk. **5 Videos** [View Topic](https://toolkit.techstars.com/master-your-pitch) # 13. Navigate Cofounder Relationships Build healthy cofounder relationships Nicole Glaros, Partner & Chief Investment Officer, Techstars, helps co-founders get through difficult times and build a healthy relationship. **7 Videos** [View Topic](https://toolkit.techstars.com/navigate-cofounder-relationships) # 14. Engage With Mentors Build relationships with mentors Others have gone before you. They have failed and they have succeeded. Learn how to learn from them and to make the most of your time and their experience. **6 Videos** [View Topic](https://toolkit.techstars.com/engage-with-mentors) # 15. Twenty One Ways to Blow Up Your Company Avoid these company pitfalls These landmines could be happening right now. This section will help you avoid the 21 ways that close business doors. **6 Videos** [View Topic](https://toolkit.techstars.com/blow-up-your-company) # 16. Build an Investor Pipeline Improve your odds in raising capital No matter how easy you think fundraising will be, it never is. Learn about all the company materials you need to prepare before talking to investors. **6 Videos** [View Topic](https://toolkit.techstars.com/build-your-investor-pipeline) # 17. EQ for Entrepreneurs EQ is a powerful tool that can impact the success of your business Learn how EQ impacts leadership and communication skills and drives company growth. **7 Videos** [View Topic](https://toolkit.techstars.com/eq-for-entrepreneurs) # 18. Build a Diverse Workforce Diversity, Equity and Inclusion efforts can help boost growth Learn how Diversity, Equity and Inclusion efforts can help boost growth, generate a higher ROI, and retain employees **4 Videos** [View Topic](https://toolkit.techstars.com/build-a-diverse-workforce) # 19. The W3 Framework Develop a repeatable sales process W3 is a simple framework that enables founders and CEOs to figure out how to get on the path to product-market-fit and know when you've achieved it. **1 Videos** [View Topic](https://toolkit.techstars.com/https://toolkit.techstars.com/w3-who-what-why-framework?hs_preview=IphNpHAi-41823068605) # 20. Entrepreneurs & Mental Health Watch our 4-part original series This series focuses on the most common mental health issues facing entrepreneurs, told through the stories of some remarkable people — and health professionals who work with people in need. **4 Videos** [View Topic](https://toolkit.techstars.com/entrepreneurship-mental-health) [![Techstars\_VirtualMeetandGreet\_2](https://toolkit.techstars.com/hubfs/Techstars_VirtualMeetandGreet_2.png)](https://accelerate.techstars.com/virtualmeetandgreet) #### Accelerate Your Startup # Reserve your spot at our exclusive Virtual Meet and Greet with Techstars Leadership Join us to learn more about our Give First culture, mentorship-driven accelerators, entrepreneur resources, and community programs in your city that can help accelerate your startup. [Sign Up](https://accelerate.techstars.com/virtualmeetandgreet) ![](https://toolkit.techstars.com/hubfs/techstars-watermark.png) ### More - [Techstars Home](https://www.techstars.com) - [Code of Conduct](https://www.techstars.com/code-of-conduct/) - [Store](https://techstars.myshopify.com/) - [Contact](https://www.techstars.com/contact/) - [Press](https://www.techstars.com/press/) - [Careers](https://www.techstars.com/jobs/) ### Partners - [Corporations](https://www.techstars.com/corporations/) - [Investors](https://www.techstars.com/investors/) ### Social [![BCorp Logo](https://toolkit.techstars.com/hubfs/BCorb.svg)](https://www.bcorporation.net/what-are-b-corps) B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. They also accelerate a global culture shift to redefine success in business and build a more inclusive and sustainable economy. 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