ENTREPRENEUR'S TOOLKIT

Topic 6. The Power of Branding

Learn how to use the most powerful branding tools and techniques to elevate your brand equity and connect to your target audience. Featuring Thought Leader Chuck Pettis, President of Brand Solutions and former VP of Marketing at MakerBot where he helped them realize a $400M exit. He shares his secrets to building a solid brand strategy to help startups attract customers and investors, and grow their company.

WATCH THE TRAILER:

What's Included in this Guide:

1. Build an Emotional Connection
2. Remembering Your Brand
3. Develop Your Brand
4. Find Your Hook
5. Leverage Your Key Features
6. Tap Into Your Customer's Emotions
7. Craft Your Positioning Statement
Let's get started
Watch The Videos
Do the Exercises
Part 1.

Build an Emotional Connection

Branding is one of the most powerful tools you can use for your company. This video will help you understand how branding can improve the perceived value and brand equity of your company or product, and build an emotional connection to your customers.

Part 2.

Remembering Your Brand

It will take 28 times for customers to remember your brand. This process starts with developing a consistent and repeated message that includes your brand name and top features and benefits and pairing with imagery that evokes an emotional connection. This video will guide you on choosing the right imagery to connect with your target audience.

Part 3.

Develop Your Brand

What do you want everyone in your company and your target audience to consistently say about your company or product? This video will introduce you to the Brand Identity Map and help you begin to develop a consistent message to be used throughout all your internal and external communications.

Part 4.

Find Your Hook

Every company needs a hook to grab the attention of their target audience. This video will guide you in developing your brand name and category descriptors, how to pair them together to hook your target audience, and drive purchase behavior.

Part 5.

Leverage Your Key Features

There’s a reason why customers are drawn to a product. In this video, you’ll learn how to leverage your top purchase features and benefits to motivate your target audience to buy from you instead of the competition.

Part 6.

Tap Into Your Customer's Emotions

Discovering what your target audience feels when they interact with your product or company is a critical element in branding. This video will guide you in prioritizing your features and tangible benefits and pairing them with imagery that evokes emotions to drive purchase behavior.

Part 7.

Craft Your Positioning Statement

The positioning statement is a must do in all communications to build brand awareness. It is your most repeated message that quickly describes what you do and the benefits to your target audience. This video will help you craft a positioning statement that will entice your target audience to learn more about your product.

Apply Your Knowledge

Continue to the worksheet where you can turn your knowledge into action.
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