It’s time to start beating the crappiness out of your ideas. The Lean Canvas is going to help you do exactly that so you can quickly replace your best guess with the best evidence and iterate on your business.
How well do you understand the lived problem your market is experiencing? This part will help you identify your customers, their common characteristics, their problem, and how they describe that problem.
What are you going to build and offer to your customers to make their problem go away? This section looks at the solution you are building, the channels you’ll use to get your product to those customers, the costs of customer acquisition, and the flow of revenue from those customers.
The order in which you complete the canvas matters a lot. Before you can build evidence, you need to have understanding and structure.
Gather your team, grab a pen and some paper, and get ready to build your Lean Canvas! This video series will help you build out the components of your canvas using your customer’s language. Here you’ll list customer segments, their problem, your unfair advantage, and your solution before moving on to channels, key metrics, value proposition, costs, and revenue streams.